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Em campanhas de marketing digital, há análise de diversas métricas de desempenho, entre elas, o Custo por Mil Impressões (CPM).
Ou seja, o custo será baseado quando os anúncios forem exibidos mil vezes.
É uma forma de analisar como está o desempenho nas campanhas e, a depender do resultado, otimizá-las.
Nesse sentido, está pensando em fazer campanhas para o seu negócio? Entenda o funcionamento da métrica CPM – Custo por Mil Impressões.
Acompanhe a leitura!
CPM: o que é?
Como dito acima, CPM é a sigla para Custo por Mil Impressões.
Dessa forma, é uma métrica utilizada no marketing digital com base nas impressões obtidas em uma campanha.
Assim, o CPM é o responsável pelo cálculo do quanto o empresário anunciante deverá custear a cada 1000 pessoas que visualizaram a postagem.
O valor é variável de acordo com a posição e site que será anunciado o produto e/ou serviço.
Geralmente, o CPM é o que possui valor mais acessível, pois garante a visualização do anúncio ao consumidor.
Além disso, o CPM – Custo por Mil Impressões atinge mais usuários!
É um tipo de métrica bastante utilizado para quem possui sites e blogs.
Um dos maiores objetivos do CPM é aumentar o conhecimento da marca com o público.
Como calcular o CPM?
O cálculo do Custo por Mil Impressões é simples e rápido. Confira a seguir!
CPM = Custo total / (visualizações/1000)
Por exemplo, convenhamos que o custo total de um produto é 60 reais, pois ao calcular obtemos:
6 = Custo total/ (10.000/1.000)
Custo total = 6 x 10
Custo total = 60,00
Com isso, é possível perceber que o empresário gastaria R$ 6,00 para cada mil visualizações, totalizando R$ 60,00.
Vantagens
O Custo por Mil Impressões possui diversas vantagens, entre elas:
Economia de gastos
Se comparado com outros modelos, esse é mais barato e igualmente eficaz às demais métricas.
Além de conseguir espalhar a sua marca exponencialmente.
Alcance do branding
Ele é um indicador de métricas que promove o entendimento sobre o alcance da marca.
Desse modo, se você souber exatamente quem é o seu público, terá certeza onde fazer as campanhas e quanto será o custo para mil impressões. Isso garantirá o alcance do branding e posicionamento de marca.
Previsibilidade dos resultados
Para empresários que possuem a finalidade de obter mais visibilidade em sua marca, o CPM fornece a quantidade aproximada de alcance da postagem.
Com isso, é possível melhor avaliar os resultados e estratégias, além de otimizar as campanhas.
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